Target Market
Total net irrigated land in Maharashtra is about 87,00,000 acres. Traditionally farmers have been using chemical fertilizers from long time. However, there are surge & need is anticipated for organic fertilizer, which is having multi benefit for not only for the farmers but also for the consumers as well.
We are planning to enter in this vast area with our well-tested product “Wealth”. According to survey on 200 farmers across the Maharashtra we have overwhelm response from them. After using the product, they realized this is the best product they have ever used and want to use this for next corp.
We will go ahead with the recruitment of District ‘Agri officer’ at district level & field officer at ‘Taluka’ level to have contact with farmers on different layer
Individual Farmer:~
Individual farmers would be in different capacity. He can have area of 1 acre- 100 acre & may not be using the technology but certainly would be happy to use something that will bring benefit to them. Most of them are currently using chemical fertilizers but as per our survey, they are open to use the organic fertilizer on their land.
High-Tech Farmer: ~
High-tech farmers use technology for the farming. On the average they use large piece of farm land & willing to adopt the new technologies or methods of agriculture. We have conducted survey of no of farmers which are holding about ….acres of farmland and found positive result in terms of their feedback & adoptability. These people would be in touch with our FO/AO for any clarification on the using the product
Corporate sector / NGO:~
Interest in contract farming as a mechanism to coordinate linkages between farmers and agribusiness firms has grown recently, in view of the international trends towards tighter alignment in agro-food supply chains. There are many corporate who have adopted villages to do contract farming. We are planning to approach them based on the above feedback from the farmers. Management team would be involved in approaching these corporates for further business.
Market Trends
India is the second biggest consumer of fertilizer in the world next only to China. The Indian Fertilizer companies produced around 37.6 million tonnes of fertilizer in the year 2012-13 with a 9% rise.By 2020 fertilizer demands in the country is projected to increase to about 4106 million tones and is expected to grow at a faster rate from the previous years. To meet the increasing fertilizer requirement of the country, many new comer ( imports, local) with various type of fertilizers like chemical, organic, bio fertilizers would be required along with the good government policy .
There are 57 large fertilizers plants in the country producing urea, DAP, Complex fertilizer,Ammonium Sulphate (AS) and Calcium Ammonium Nitrate (CAN).
Intense use of chemical fertilizer caused severe damage to the health, ecosystem and ground water of the country and also demand of micronutrients and organic fertilizers.Organic materials serve as both fertilizers and soil conditioners—they feed both soils and plants. This is one of the most important differences between a chemical approach and an organic approach toward soil care and fertilizing. Its growth is much faster than the traditionally used chemical fertilizer because of hazard effect of chemical fertilizer is being recognized by farmers & recognized organization like ‘WHO’ who is provoking the use of organic fertilizer throughout the world for eliminating the’ Hidden hunger’because of nutrient food deficiency.